Damas-designed Kohl magazine, ITP Lifestyle magazine catering to Asian women goes to its bejeweled cover page featuring Katrina Kaif captured by celebrity photographer Avinash Gowariker. It has partnered with leading UAE-based jeweller Damas to create the world’s most expensive magazine. Covered in 91 grams of gold and encrusted with 622 diamonds, the special edition front cover, valued at more than US$ 10,000, is to be auctioned for the Rashid Pediatric Therapy Centre in October 2008. The gold-slapped cover of Kohl respects Bollywood diva Katrina Kaif, who was voted the Sexiest Woman by a famous international magazine.
“I am very proud and excited to be involved with this project,” says Katrina, “it is a wonderful idea and all for a very worthwhile cause,” the 23-year-old actress added. In order to create the gold edition of Kohl, Damas craftsmen took more than 86 hours to hand-apply layers of gold leaf to a specially-treated edition of the original magazine. Beyond the gilded front cover, the world’s most costly magazine issue retains all of its original content, making it an ideal display item or one-off gift for either a humanitarian or devoted fan of Kaif. The special edition of the magazine was unveiled for the very first time at an official press conference on 24 June, in the Borders outlet in Mall of the Emirates. Readership numbers show that a significant portion of Kohl fans buy their copies monthly from Borders, and the book and magazine chain also eagerly embraced the opportunity to support this charitable initiative.
Tags: world celebrity news, luxury goods, most expensive
Via: elitechoice
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