World celebrity news scarlett johansson becomes a new face of mango

Scarlett Johansson will replace actress Penelope Cruz as a new face of mega international fashion-forward brand Mango. Scarlett Johansson will promote the Mango Fall/Winter campaign. The photos for the advertising campaign were taken in Los Angeles by Italian photographer Mario Sorrenti. Mango claims Scarlett is the perfect face for their company, because she is “embodying the ideal Mango woman; chic, independent, and cosmopolitan. Johansson exudes a confident demeanor while remaining youthful and playful.”

The American actress joins a select list of previous Mango models, including Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Ines Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger. Mango’s autumn/winter 2009 advertising campaign will roll out globally. The retail chain has about 1,200 locations in 92 countries, with around 20 in the UK. Mango has not confirmed a launch date for the collection.
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Via:  stylelist