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World celebrity news: David Beckham’s Lifestyle Brand

David Beckham already was a face of the world’s most famous brands, such as Armani, Adidas, Pepsi, Yahoo, Castrol, M&S, Motorola and etc. This time he decided to create a brand with his own name together with his business partner, Simon Fuller. “I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani… They told me that their gross turnover in 2007 was around 16 million euros and after the campaign in 2008 it went up to 31 million euros in 2008. It proved to me that there is a real market for good-looking, well-made men’s bodywear.”
David Beckham’s Lifestyle Brand image.jpg
“It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love,” said Beckham of his upcoming off-field ventures with Fuller. “I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.” While there is no launch date set for the clothing collection, the new scent will hit stores in September. The upcoming fragrance, called Homme by David Beckham, joins existing scents David Beckham Instinct, which launched in 2005, and Intimately Beckham, a his-and-hers duo with wife Victoria Beckham, which hit shelves in 2006.
Tags: world celebrity news, luxury goods, most expensive

Via: thegloss

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