Eau Sauvage by Christian Dior men’s fragrance was originally introduced in 1966 and created by perfumer Edmond Roudnitska. It is a classically clear, fresh perfume with top notes of lemon that meet a clean base of rosemary basil, bergamot, cumin, lavender and fruit. A heart blooms with jasmine, rose, carnation, iris root, coriander, patchouli and sandalwood. Base notes are oak moss, vetiver, musk and amber. Forty-three years later Dior decides to refresh this luxury fragrance with a new advertising campaign. And as a face of Eau Sauvage was chosen legendary actor Alain Delon who has himself developed perfumes.
To illustrate the new advertising campaign there were picked out Delon’s photograph from 1966, when he was 31. He poses in Saint-Tropez to the objective of Jean-Marie Perier. “It was obvious. Alain Delon is a myth alive and Eau Sauvage, a classic French perfumery, - says one from Dior Perfumes. - We chose a photo from 1966, because it is the year of creation Eau Sauvage. This image has not aged and will allow us to reach both the men who remember Delon at that time and younger customers to be seduced by its rebellious and irreverent. ”
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Via: Â fragranticaÂ
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