Christian Dior has unveiled its new luxury phone, My Dior, specifically for the China and Russia marketplace. According to Dior’s Chief Executive, Sidney Toledano, the company is expecting to sell a minimum of 10,000 mobile units to the Chinese and Russian markets in this beginning period with an expectation of reaching an annual sales figure of £200 million pounds (that’s $400 million bucks) for future sales. In his words: “The hope is to increase the sales of the phones in the same way that we have developed our watch and jewelry lines. “
The slim phone has a touch-screen, camera and Swarovski crystals on the faceplate. The most unique feature is that Dior phone is so posh it comes with its own phone. The phone has a mini mobile phone that resembles a USB key. Price: $5,000 US.
Tags: luxury phone, luxury good, most expensive
Via: luxist
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