John Galliano’s Debut Parfum Fragrance

John Galliano, fashion designer and the artistic director for Dior Couture, on 8th of July launched his debut signature fragrance in the rather intimate settings of his studio located in the 20th arrondissement. The line goes “Le parfum no. 1 de John Galliano“. Previously he created a home fragrance with Diptyque under his name called Essence of John Galliano, a wonderful scent smelling of a bonfire. He also had a say in the Dior La Collection Particulière. The signature John Galliano perfume was developed by Selective Beauty who is also in charge of the Bulgari, Agent Provocateur, Burberry, and Benetton brands.

Galliano was involved with every step of the scent’s development. Its outer box is designed to look like a collage or a book, reminiscent of travel tomes he makes following fact-finding voyages undertaken before creating fashion collections. The bottle’s neck was inspired by collars appearing in Galliano’s first fashion collection, Les Incroyables, and the flacon is topped with a Gothic G. Model Guinevere Van Seenus is the face on the box. The perfume is going to be launched commercially in France, Germany, Switzerland, and England in mid-October 2008 and will debut elsewhere in 2009. Prices – from $52 to $158.
Tags: parfum fragrances, luxury goods, most expensive

Via:  luxist