Fashion events show sennheiser sound promo tour

Sennheiser high-quality headphone maker from Germany, well-known across fans of quality digital sound around the world for some 65 years, presents a unique new marketing initiative in North America. The Sennheiser Sound Tour started on July 2, 2009, at Milwaukee Summerfest, the world’s largest music festival. The promotional tour puts the company’s highly regarded headphones and headsets into the hands of thousands of music and technology fans, in a fun, light-hearted setting.

The Sennheiser Sound Promo Tour sets two highly mobile, road-ready teams, one heading east, one west, on a mission: to put Sennheisers on as many heads as possible. The intrepid sextets—one of girls; one of guys—will engage in a battle-of-the-sexes to establish which bring Sennheiser’s True Sound to the greatest number of people. With the ladies heading east and the gents roaming the west coast, the teams are sure to encounter the unexpected on a daily basis if not hourly.

The Sennheiser Sound Tour slogan—‘Hear. I Am.’ speaks directly to precisely such consumers while encouraging them to ‘own their sound’ via the unequalled quality of Sennheiser. In short, consumers who will respond to the accurate, detailed “True Sound” of Sennheiser, and who are ready to recognize the inherent quality of the brand.
More information is available at www.sennheisersoundtour.com.