This year NIVEA celebrates its 100th anniversary. Popular R&B singer Rihanna was chosen as a new face of the beauty brand. In a series of ads named “100 Years Skincare for Life ”, set for debut in May, Rihanna will appear almost nude with fresh-faced and sporting nude colored nails.

“Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers,” says NIVEA executive Markus Pinger. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.” Nivea-sponsored Loud tour starts on June 4 in Baltimore.
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Via: billboard

Cosmetics giant L’Oreal Paris found a new beautiful face among superstars. 41-year-old American singer, songwriter and designer Gwen Stefani became it. “I can’t believe I get to be one of the L’Oréal Paris girls,” says the singer. “I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band. And to get to work with such a modern, talented group of people is really exciting.”

Stefani will make her L’Oréal debut with a campaign for the Infallible Le Rouge lip color. The singer’s first TV ad debuted during the Golden Globe awards telecast on NBC on January, 16.
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Via: designerplanet

In the photo set taken for Dereon Fall 2010 Ad Campaign Beyonce appears peppered with temporary tattoos, giving off a rocker vibe with studded leggings, spiked leather jackets, and big jeweled statement necklaces.

The Ad is extremely sensual, gorgeous and sexy! I think, Rihanna surprisingly missed that opportunity to try on the new tattoo.
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Via: fashionbombdaily

Brasilian supermodel Gisele Caroline appears as a face of Roberto Cavalli’s Fall/Winter 2010/11 campaign, photographed by fashion photographers Mert Alas & Marcus Piggott. Robert Cavalli brand celebrates its 40th anniversary this year.

Eva Cavalli said: “We chose to use Gisele again because she is part model, part celebrity, and she is very special. Celebrities tend to overshadow the clothes and are fine if they appear in a house’s campaign only once in a while. It’s easier to transform models, and I think they interpret the clothes better – especially the more seasoned ones. It’s not only a question of beauty, but of character.”
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Via:  fashionmag 

An exclusive portrait of the iconic Anglo-American actress Elizabeth Taylor painted by Andy Warhol in 1963. This 40″ by 39″ picture was being sold by a private American buyer who has owned it for more than 20 years.

The artwork, titled ”Silver Liz,” was expected to sell for between £6 million and £8 million and went to an anonymous bidder for £6,761,250, including buyer’s premium. Taylor was something of a muse for Warhol. He once said in an interview: “Ohhhh, Elizabeth Taylor, ohhh. She’s so glamorous.”
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Via:  telegraph

24-year Portuguese football player Cristiano Ronaldo, who plays for the Spanish club Real Madrid, this year replaced another soccer star David Beckham in Emporio Armani Spring/Summer 2010 advertising campaign. Cristiano appears a s a face of Emporio Armani jeans and Armani Men’s Underwear campaigns.

”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” The new Armani girl for Spring/Summer 2010 is an actress Megan Fox, the sexiest woman in the world.
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Via:  bumpshack 

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Madonna became a new face for a fashion brand Dolce & Gabbana. The Queen of Pop will advertise Spring/summer 2010 collection of the Italian fashion duo. “To have Madonna in our campaign is a dream come true,” commented designers Domenico Dolce and Stefano Gabbana. The advertising pictures were taken in Brooklyn, New York by cool fashion photographer Steven Klein.

Earlier, Madonna has campaigned for Louis Vuitton, while her boyfriend Jesus Luz also campaigned for Dolce & Gabbana. According to the designers: “It seemed only fitting that Madonna, who embodies both the strong sensuality of the brand and who shares an Italian heritage with the designers should be the one to showcase the Sicilian inspired collection.”
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Via:  fashiontribes 

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A famous celebrity couple Brad Pitt and Angelina Jolie is planning to buy a lot near their Chateau Miraval in France to build their own airport. They paid $60million for the 1,000-acre estate in the South of France, which features 35 bedrooms, a vineyard, lake, forest and a moat.

“One thing I love about the estate is the privacy it affords. Nobody can get near it. So with Angelina completing her pilot’s license, our own airstrip would give us total freedom to come and go” – commented Brad. The nearest airport is more than an hour’s drive from Chateau Miraval.
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Via:  telegraph

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Yesterday famous American R&B singer, dancer, actress and designer Beyonce Knowles signed a contract with a Coty Inc., the fragrance giant. In collaboration with Coty she’s going to launch a line of her own perfumes. According to rumors, Beyonce could earn about $20 million over the next three years selling her exclusive fragrance. She is already the face of Emporio Armani’s Diamonds perfume and previously fronted the promotional campaign for Tommy Hilfiger’s True Star fragrances.

Beyonce commented: “For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”  Beyonce & Coty will launch their new fragrance in early 2010 in North and South America with subsequent plans to debut in Europe and key markets throughout the world later that year.
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Via: beyoncefan 

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