Italian design house Gianfranco Ferre has signed multi-billion dollar deal to develop real estate projects with a fashionable flair. Ferre is partnering with Mideast-based GIO Developments on the deal, and the first project, called “Gianfranco Ferre Stresa,” will be a mixed-use highrise in Dubai. New buildings from Gianfranco Ferre will include $1.2 billion tower that combines residential, commercial and hospitality spaces, and the partnership has dubbed it the first example of “concrete couture.”

Other similar projects are planned around the globe. Mr. Ferre himself, who was fittingly known as the “architect of fashion,” died last year. The company bearing his name already has a strong presence in the region with existing stores in Dubai, Beirut and Istanbul and new openings planned for Bahrain, Qatar, Saudi Arabia and Kuwait within the year. Other design houses currently collaborating on Dubai developments include Versace, Christian Lacroix and Elie Saab.
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Via:  luxist