Trek Bicycle has teamed up with renowned graphic illustrator Hydro74 to create unique Fabian Cancellara Madone 6.9 SSL bike. It will debut will at the 2011 Tour de France, embodies a theme inspired by â€śSpartacusâ€ť for his gladiatorial physique and warrior mentality, Cancellara will compete on both bikes throughout the entire race. The paint scheme is available through Trekâ€™s Project One custom bike program. ‘Trek has been an active proponent in pushing art through cycling. With a well-known relationship involving the likes of Shepard Fairey and Lance Armstrong, their newest artist-designed bike is the Fabian Cancellara Madone 6.9 SSL created by artist Hydro74.
The bike, which will enjoy its debut during the 2011 Tour de France, embodies a theme inspired by Spartacus and the gladiators. A stunning visual creation referencing the ancient times of Greek warriors makes for a visual identity that falls in-line with Cancellaraâ€™s personality as a rider and physique. The bike will be available for custom order as of Friday, July 1 as part of Trekâ€™s Project One custom bike program.’ To start building the bike of your dreams, visit www.trekbikes.com/projectone.
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