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Gucci’s creative director, Frida Giannini borrowed the name of one of her favorite archival prints, Flora and named the latest women’s Gucci perfume fragrances. Flora fragrances is addressed at a sensual, young girl. Top notes introduce citruses and peony, a heart is enriched with rose and osmanthus, while base notes encompass patchouli and sandalwood. Perfumers behind this edition are from the house of Firmenich. In order to create a bottle for Flora, designers of the house of Giannini built on architectural structure of Gucci by Gucci bottle by giving geometric shape of hexagon to the new edition, while champagne nuance was chosen as color of fluid. Advertising face is Abbey Lee, Australian model, who is wearing a silk dress with floral print. In a shot by Chris Cunningham in a cornfield in Latvia, Lee is captured as standing in the middle of more than 40000 silky flowers dancing in rhythm of wind with musical background of original remix - “I Feel Love” by Donna Summer. Inez & Vinoodh photographed advertising materials with a floral pattern. Flora’s line includes eau de toilette spray, 30 ml. for $52, 50 ml. for $65, and 75 ml. for $90; deodorant, 100 ml. for $35; body lotion, 200 ml. for $45, and shower gel, 200 ml. for $38. The fragrance is set to launch globally in early April 2009. Via:  fragrantica |
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