Hummer XS Magnum Square watch

GENEVA — Hummer is making news this week in Geneva, but not at the auto show.
Swiss watchmaker TechnoMarine has introduced a lavish gem-encrusted edition of its Hummer-brand watch. While the standard Hummer XS Magnum Square timepiece retails for $1,495, the new Diamond Hummer model will fetch a cool $5,500.

The XS Magnum Square model is a stainless steel chronograph with a black rubber strap that has been cleverly molded to resemble all-terrain tire treads.

The high-zoot version comes with 2.5 carats of full-cut white diamonds, and the strap has been upgraded to white rubber. To show off your fancy timepiece, TechnoMarine also throws in a leather-lined wooden case.

The company’s line of Hummer watches starts at $895.

via insideline